Billboard Shells

Pitching the Demographic: A Message of Nothing (Coney Island Creek)

Every billboard husk is like a fingerprint—unique—the setting, the details, the way sunlight plays off it at certain times.

Multicolored hues of sunset trapped between empty billboard

Double Duty: Cell Phone Tower/Beacon of Emptiness

Clouds seen through a billboard shell

Billboard seen through hollow in trestle bridge

Billboard shell’s gridwork silhouette

Sunset over billboard shell beside viaduct